Sears Canada Rebrand

Sears Canada offers a wide range of home merchandise, apparel and automotive products and services through more than 1,320 Sears stores in the U.S. and Canada. That includes more than 790 full-line and more than 50 specialty stores in the U.S. It’s the top company providing home services in the U.S. However, not many young adults seem to go to the store. This rebrand aims to refresh the current logo to a sleek and modern one while maintaining the Sears Canada voice.

Georgia Close Up

The process behind this is to provide Georgia Close Up with a whole branded identity. Georgia Close Up is an organization based in Atlanta, Georgia, which encourages informed active citizen participation among young people. They teach practical understanding about public policy and how individuals can affect change. Georgia Close Up is committed to developing new and better ways for young people to be effective local and world citizens. For their brand development, they also needed promotional material for a conference focusing on the rights of children, Human Rights, social injustices, poverty, and the Rights of Women. Current events will be reviewed and discussed to further students’ understanding of the idea of “Thinking Globally and Acting Locally”. Beginning by the logo, I made brainstormed decisions, using the capitol building and a magnifying glass as symbols to indicate the mission of the organization.

Ground Up! Coffee

Scope: Ground Up! Coffee is a start-up company that required branding for promotional material. It needed to convey itself as a company that focuses or healthy organic and local coffee, while maintaining a fresh face. Solution: The branding of Ground Up! Coffee led to the creation of a unique identity. Through the design, the company shows how it is a pioneer in organic coffee growth. Ground Up! Coffee is displayed in earthy greens and browns, signifying the natural “from the ground up” aspect of the brand and the company origins as a startup in Los Angeles.