The process behind this is to provide Georgia Close Up with a whole branded identity. Georgia Close Up is an organization based in Atlanta, Georgia, which encourages informed active citizen participation among young people. They teach practical understanding about public policy and how individuals can affect change. Georgia Close Up is committed to developing new and better ways for young people to be effective local and world citizens. For their brand development, they also needed promotional material for a conference focusing on the rights of children, Human Rights, social injustices, poverty, and the Rights of Women. Current events will be reviewed and discussed to further students’ understanding of the idea of “Thinking Globally and Acting Locally”. Beginning by the logo, I made brainstormed decisions, using the capitol building and a magnifying glass as symbols to indicate the mission of the organization.