Scope: Ground Up! Coffee is a start-up company that required branding for promotional material. It needed to convey itself as a company that focuses or healthy organic and local coffee, while maintaining a fresh face. Solution: The branding of Ground Up! Coffee led to the creation of a unique identity. Through the design, the company shows how it is a pioneer in organic coffee growth. Ground Up! Coffee is displayed in earthy greens and browns, signifying the natural “from the ground up” aspect of the brand and the company origins as a startup in Los Angeles.