Sears Canada Rebrand

Sears Canada offers a wide range of home merchandise, apparel and automotive products and services through more than 1,320 Sears stores in the U.S. and Canada. That includes more than 790 full-line and more than 50 specialty stores in the U.S. It’s the top company providing home services in the U.S. However, not many young adults seem to go to the store. This rebrand aims to refresh the current logo to a sleek and modern one while maintaining the Sears Canada voice.

Date: January 2016-March 2016Client: Sears CanadaRole: Graphic Designer, Photographer