Tilly’s is an innovative brand marketed towards millennials who are fashion-forward. The magazine, extended onto an online presence via social media, and a website. There’s staple pieces with attention-getting style and fantastic prices, however sometimes the information on their website isn’t very easy to access. Beginning with the magazine, I redesigned the magazine with rich media, stunning photographs, strong statements and a reference back to Tilly’s store, where shoppers can find more material. Overall I elevated the user experience from print to web. From the important data analytics collected, I was able to target my design choices like font, color choice, and visual style of photographs to give a modern and bohemian look and feel.