Let's Think
Beyond Design

Bibiana is passionate about merging user insights and understanding of human behaviour to build meticulously deliverable products. She works with a variety of clients in the financial, pharmaceutical, telecommunications, B2B, non-profit, and sports/entertainment industries. By designing systems that cater to human needs, she understands that empathy is a key driving force to launching products addressed from users' perspectives. Using human-centered design in practice, she knows that every decision is impactful.

Find her on LinkedIn
Visit her portfolio

UI/UX
Product Management
Rapid Prototyping
Animation For UI
Systems Design
Product Design
Mobile App Development
Responsive Web Design
Branding
Motion Design
Information Architecture

Currently Lead UX Designer at Verizon
Open to new opportunities.

Previously
Lead UX Designer at Citibank
Chief Operating Officer and VP of Design & Innovation at BloxXwop Exchange
Digital UI/UX Designer at Verizon
Designer for the TCS NYC Marathon , the largest marathon in the world

See Bibiana's UI/UX wizardry in action with creative vision leading into innovative interaction design

For Citibank, I was a driving force behind the launch of the financial powerhouse CCB Gateway. This case study goes through the CCB Style Guide, tone, and voice, and the process for building out Gateway. It heralds Citi’s standards for our institutional clients in a single platform that marries both accessibility needs and a modern design full of complex financial services.

For Verizon, both in-store retail and online customer experiences, engaging interaction design that increase our sales funnels drove the design decisions.

For Sears Canada, a full in-depth branding strategy for every CX touchpoint was implemented, with mobile top of mind. This rebrand aims to refresh the current logo to a sleek and modern one while maintaining the Sears Canada voice.

For BloxXwop, (previously BlokCoin), I led innovation and marketing for the new blockchain-based exchange. As the brand was built, I established typography and brand standards, owning the brand end-to-end from competitive analysis to defining users’ behaviors. The case study walks through the psychology-driven decisions as well as the design process for the blockchain exchange.

Now that you've had a sneak peek, let's do a deep dive into Bibiana's versatile portfolio.

• View portfolio