In today’s world, we have so much technology, and consumers. Privacy is critical to the digital experience. The Verizon Privacy Dashboard is here to help people access their information, manage their preferences and data, and build transparency and trust. People need to feel secure with their brands and the information they disclose being in their hands. The Verizon Privacy Dashboard’s landing page is the first place to go to when making an informed decision about data stored by our website.

TASK: Upgrade the existing landing page to an updated experience with better imagery, educational and informative content, and an experience that empowers users to make their own choices regarding their information, or that of the respective accounts they’re authorized to manage.

For more information about the privacy dashboard, visit the VPD webpage.

Since Q3 2017, Verizon launched MYVZ App(My Verizon App) messaging and new video content that merchandises the App under the BFAGR(Best for a good reason) umbrella. They looked for methods to improve the MYVZ App elements in proximity to a static environment. My goal in this brief was to refresh the existing App Landing Page to align with the MYVZ App integrated campaign and with our overall brand strategy, highlighting Verizon’s rewards program and the key features the app offers through static and digital elements. I aimed to minimize confusion and boredom, increase online engagement and simplify the design and messaging through improved UX.

In total, I was tasked to complete this digital experience over a period of 14 days. The experience went through two rounds of creative reviews and a review at the executive Vice President level before handing off to our in-house development team. By providing MYVZ Rewards with higher relevance, in my iterations, I tightened the gap between the Landing Page and the BFGR campaign, resulting in a more functional, effective landing page experience, reducing click rates and increasing downloads.

Demo Reel includes work from UI/UX Design and Motion Graphics.
Audio: Justin Bieber Ft. Chance the Rapper – Confident

Verizon is dedicated to delivering the most innovative technology solutions to our customers’ lives, work, and play.
Customers are more informed today than ever. And when it comes to smartphones, rarely is retail customers’ first exposure to new products.
This showcase experience aligns with how customers shop today by showcasing highlighted features of the devices we display in-store in an interactive way – through an attract loop video that captivatingly breaks into a simple website experience. I was tasked, along with a copywriter, to build out wireframes and storyboards for an immersive experience that engages customers to our products. Within a 5 week period, I built out a variety of boards that were sent to our Manufacturers for approval, presented the concepts to our Stakeholders, made casting and Production decisions in the field, aligned with our video and retouching teams on Post-production, and delivered assets for development.
Featured below are the Samsung S10 5G and LG V50 experiences.